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LULULEMON, NASCAR, AND SPRING SEASON - WEEKLY UPDATE 3/28/25

Charlotte, NC Steve Lonnen March 31, 2025

So…good news!  We’re extremely busy and excited for all our seller and buyer clients, and I’m going to keep this weeks update short and sweet. 

Stretchy Pants:  The Lulelemon strategy, a hack for finding the nicest neighborhoods in any city.  

The strategy is simple; search for Lululemon locations on Google Maps.  Ignore the ones in malls. You’re looking for storefront locations in walkable areas with coffee shops, restaurants, and boutique businesses nearby. Boom— your high-end neighborhood unlocked.  What if there’s no Lulu??  Try the same method but search for Whole Foods. Whether it’s relocating as a buyer or you’re an investor analyzing trends, retail hotspots tell a story about a neighborhood.  Here’s a quick cheat sheet:  Trader Joe’s—Best for long-term equity, Whole Foods—Upscale buyers, Aldi—Top pick for investors & flippers. 

Swapping Paint:  Former NASCAR racer sells home for $9.825M

Kevin Harvick and his wife DeLana just sold their South Charlotte estate for just under $10M, one of the highest priced home sales within the Charlotte city limits.  They originally purchased the 9,000+ sqft home (and 4.5 acres) in 2014 for 3.3M.  It was originally listed in May of last year for $12.5M, and was taken off the market in October ’24.  Once they brought it back to market for $10M in the middle of February; it was quickly acquired by a local family.  The amazing home included features such as theater, arcade, golf simulator, pool and pool house, putting green, and more!

Spring to Action: This time of year sees 20.9% fewer price cuts (and that means homes sell for more).

According to Realtor.com, the week of April 13–19 is shaping up to be the best time to sell this year. This is because: Homes listed in early spring get 17.7% more page views than the average week; more views means more buyers looking. There are 13.2% fewer sellers on the market now than the typical week. With less competition, your home gets more attention.  Plus,   Here in Charlotte, over the past few weeks we’re already seeing buyer activity increase. Waiting for a picture-perfect setting: green grass, flowers blooming, and spring in full swing; sellers actually miss a key window. 

I hope you have a fun, safe, and beautiful weekend and remember; We’re never as great as our best day - We’re never as bad as our worst day; Be Confident - Stay Humble.

Steve

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